The Otsuka group Nutraceutical* business is focused on the research and development of functionnal beverages and foods that help maintain and promote day-to-day well-being.
- * Nutraceuticals = nutrition + pharmaceuticals
Otsuka Pharmaceutical leverages the know-how it has cultivated in pharmaceutical business to develop products to support and maintain health in people's daily lives. The company aims to contribute to the maintenance and improvement of health through the creation of new product categories by developing innovative products such as the electrolyte drink POCARI SWEAT, based on the concept of "a sweat replacement drink", and the balanced nutritional food Calorie Mate, which makes it easy to access the five major nutrients. Otsuka Pharmaceutical currently has three product lines under the Soylution concept: the soy bar SOYJOY, the carbonated soy beverage SOYSH, and healthey soy snack SoyCarat. Otsuka is giving the world new ways to enjoy soy, with all of its abundant nutrition. In 2014, the company launched the equol-containing food EQUELLE to promote women's health. BODYMAINTÉ Jelly, a conditioning food to support athletic performance to be launched in April 2017. BODYMAINTÉ Jelly was developed as a result of research into the digestive tract, exercise, and nutrition carried out at the Otsuka Pharmaceutical Otsu Nutraceuticals Research Institute.
Otsuka Pharmaceutical Factory
We are conducting R&D activities in the field of medical foods used for medical treatment and nursing care settings including home care.
Based on the approach to oral rehydration therapy proposed by the WHO, we developed an oral rehydration solution, OS-1, featuring a balance of electrolytes and carbohydrates. OS-1 is approved by the Consumer Affairs Agency as an individually evaluated food for persons with medical conditions.
In addition, we launched HINE E-GEL concentrated liquid diet which focuses on the issue of digestive symptoms involving enteral nutrition and developed PROCESSLEAD, a chew and swallow managing food which is a new form of food focusing on the functions of eating.
We have created the above innovative products which contribute to the patient's health.
In the field of OTC products, Oronine H Ointment takes over Oronine brand which has been maintained for 64 years since Oronine Ointment was launched in 1953. This year we newly launched a 50-g tube, meeting the needs of the current users.
Taiho Pharmaceutical is actively engaged in developing consumer healthcare products that are used for a variety of health conditions and symptoms. The vitamin tonic Tiovita series, the herbal digestive drink Solmack series, and Harncare, the herbal crude drug for mild incontinence and urinary frequency, are all well-known brands in Japan. Taiho Pharmaceutical markets Tiovita outside Japan as well, in Hong Kong, aiming to promote its business globally. It is also engaged in providing new products such as Pure Quick S Ointment, to meet consumers' needs.